The design is user-centred and answers the individual needs of its users, responding to the current circumstances with a solution that is both positive and innovative. They are more confident, are better communicators, they take on more challenging tasks, and develop the necessary train to generally succeed better in life.
The project includes a ground-breaking app with design features that empowers the young members of the toy library to browse and choose their own toys, follow as the rainbow van updates when the toys will be delivered, and connects them with other children in the area to play games on promoting positive environmental impacts.Īccording to the Australian Governments report on the health of children, socially and emotionally competent children thrive. Borrow buddies solves the legitimate problem of a service that is currently lacking in Victoria, creating a new opportunity in a truly innovative and imaginative manner. Our objective is to enhance the way in which customers connect with the library, specifically in respect of designing for the effects of the COVID-19 pandemic. The new visual identity vastly improves the quality of the services, whilst drawing attention to the positive impact this services will have on the young, isolated community which is what makes this purpose unique for design excellence in Victoria.
#Australian lockdown app professional#
Borrow buddies will set a new benchmark and communicate the benefits of investing in professional design, adapting to the needs of both children and families during the pandemic. With a 5km lockdown radius, this is not accessible to all families. This service is revolutionary in its offering, as most toy libraries have only adapted to Click and Collect. The branding has been rolled out seamlessly and consistently, across all visual touch points (print and digital) to allow for a holistic, high quality deliverables. This creative project satisfies the fundamental criteria for good design by focussing on the younger generation and their needs of a smooth user experience and playful branding aesthetics. This innovative solution benefits the community and the planet, whilst forging a new avenue for membership growth. The communication strategy is to establish a customer-centric toy borrowing service that supports families designed specifically for lockdown. Australia is one of the most wasteful countries in the developed world! In the next 10 years, an estimated 111 million tonnes of plastic waste will be produced, with nowhere to go.
The problem with our war on waste is an alarming one. Printed welcome packs are sent to little members to teach them about the positive benefits of borrowing rather than buying toys, to educate the younger generation on the doing their bit to look after the planet.
Virtual marketing events and social media promotions will help to increase opportunities for members to stay connected and feel socially included whilst the Library alternatively operates.Ī new app focusing on UX design for kids will be engaging and fun, to empowering them to take the reins in choosing which toys they would like each month. Borrow Buddies will be an exciting new program for the community, offering a revolutionary ‘click and deliver’ service for its members during the pandemic. They rely heavily on their members (parent and children) being able to visit, choose their toys in person and take them home. Like many services, toy libraries have been closed throughout Victoria during lockdown. Colourful kids brand identity, toy borrowing app, website, and new member welcome pack for a toy borrowing service to promote sustainable play for kids in lockdown.
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